STRAWBERRY BANANA

As the lead designer and art director for PRIME Hydration's new "Strawberry Banana" flavor, I drew inspiration from the vibrant and energetic retro fitness aesthetic of the 1980s. This project was particularly exciting as it allowed me to blend nostalgia with modern branding elements, creating a unique and engaging visual experience. I conceptualized the art direction for the entire campaign, including the product photography and a photoshoot featuring Logan Paul and KSI. The photoshoot captured the playful and dynamic spirit of the 80s, with bold colors and fitness-themed props, bringing a lively and memorable touch to the campaign.

In addition to the creative vision, I was responsible for constructing all digital campaign assets. This included designing visuals for social media, web, and other digital platforms, ensuring a cohesive and eye-catching presence across all channels. I played a pivotal role in the art direction throughout the campaign, guiding the visual narrative and ensuring consistency and high quality in every element. Seeing my original idea come to life and contribute to a successful and fun product launch was a highlight of my career, showcasing my ability to blend creativity with strategic marketing to deliver outstanding results.

Creative Director: Keith Adams
Approver: Jeremy Reiss
Co-Designer: Jessica Hartnett
Animator: Jacob A. Campbell