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FUJIFILM
Date
Fall 2022
Project type
Packaging
Rebrand
Sustainability
Role
Student
Location
University of Louisville
This packaging redesign project for Fujifilm's disposable camera product aims to create a more environmentally friendly option for customers. The new packaging design incorporates the use of 100% recyclable card stock paper, reducing the impact on the environment. The packaging also includes reusable pouches for customers to store their Fujifilm film camera in, reducing waste and providing a practical and sustainable solution for users.
The new packaging design is sleek and minimalist, featuring bold typography and simple graphics to communicate key information about the product. The use of recycled materials is highlighted through the design, with a prominent icon communicating the recyclability of the packaging.
Overall, the new packaging design reflects Fujifilm's commitment to sustainability and reducing its environmental impact. The use of recyclable materials and reusable pouches offers a practical and sustainable solution for customers, while the minimalist design ensures the product stands out on shelves and appeals to environmentally conscious consumers.









