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PREWORKOUT+
Role
Lead Designer
Art Director
Location
Chicago
Date
January 2024
Project type
New Product
Social Media
Digital Campaign
Introducing Preworkout+: Alani Nu's latest and most advanced pre-workout line launching in 2024. This new line of products offers enhanced benefits compared to their original pre-workout line, and as the art director and graphic designer for the project, I helped lead the photography photoshoot and designed the digital campaign including social media announcements and paid ads.
Creative Director: JoBeth Fink
Photo Concepts: Chelsea Zoeller
Approver: Jeremy Reiss
Animator: Rachel Ibarbia-Atkinson
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