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CHERRY FREEZE
Date
January 2024
Role
Lead Designer
Art Director
Location
Chicago (Remote)
Project type
New Flavor
Digital Campaign
Social Media
The launch of PRIME Hydration's newest flavor, "Cherry Freeze," presented an exciting challenge to showcase an innovative new label technology that changes the labels colors when cold. This unique feature not only adds a fun and interactive element to the product but also highlights PRIME Hydration's commitment to innovation and customer engagement.
In this project, my primary responsibilities included constructing the digital campaign, establishing the design direction, and creating all visual assets for various digital platforms. Created eye-catching graphics for platforms like Instagram, Facebook, and Twitter, designed to captivate audiences and encourage sharing.
Creative Director: Keith Adams
Approver: Jeremy Reiss
Animator: Jacob A. Campbell
